Users will soon have a fresh option that enables them to reduce the volume of AI-created videos appearing in their timelines. This initiative comes as the platform announced that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a rise in AI-generated material, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising content creators on a competing service only show clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from AI artwork to educational videos, and we aim to provide users the option to see more or less of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its app identified as artificially created. Collectively, more than 100 mn videos are added to the service daily, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the level of AI-generated videos they watch by using the “manage topic” setting in the platform and picking “AI-generated content”. Other topics that currently be controlled under the filter cover news, fashion, beauty, and choreography.
Platform Guidelines
The platform’s policies mandate creators to tag “realistic” AI-made content, and it bans harmful AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will now add an AI-generated watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This action is intended to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is additionally establishing a two million dollar awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on educating coding and technology.
Platform Protection
The video-sharing app has supported its safety measures, following discussion over proposals to cut jobs for a large number of safety staff in the UK. The company is expected to cut hundreds of positions in its content moderation department in the UK capital, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content before it is viewed by people. The company reported a significant reduction in explicit and harmful content handled by content reviewers over the past year due to reliance on its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
